Angling coaches in every store!

TACKLE giant Angling Direct has revealed an ambitious plan to train 80 members of staff to become professional angling coaches and work in the  company’s stores around the country, offering free advice to anyone who enters.

The initiative, which will see the retailer partnering with the Angling Trust, is geared towards catering for the new wave of anglers who entered the sport last year.

Angling Direct marketing manager Oliver Harper said:

“In a few months’ time there will be an Angling Trust Level 1 coach in each of our 38 stores, which will add more of a community feel. We’ll be training staff across the brand, so alongside people on the shop floor, we’ll have people in our customer service team, as well as the media team who are qualified coaches and are able to offer professional advice.”

There will be an Angling Trust Level 1 coach in each of the 38 AD stores