“Buy it before it’s gone” warn retailers as angling’s surging popularity causes stock logjam
From the big chain retailers to small independent tackle shops, the message to anglers is clear this Christmas – if you see it in stock, buy it now!
Angling’s booming popularity this year has led to a clamour for tackle, causing delays in the supply chain and the need for some adjustment of expectations from buyers and sellers alike.
There has been a surge in demand for fishing tackle
There have been more than 300,000 new anglers on the banks since the spring lockdown was lifted, and an astonishing 36,000 rod licences were sold in the traditionally quieter month of October alone. This has led to increased pressure on tackle manufacturers and retailers who are also battling the continued worldwide fallout from the Covid-19 pandemic.
“My advice to people is if they see an item they want on the shelves then buy it now because you just don’t know when it will be back in stock,” said Dave Eve of independent shop Castaway Tackle in Oxfordshire.
His sentiments have been echoed by James Bigmore, director of large online retailer Total Fishing Tackle, who told us:
“If it’s in stock with your local retailer or with us, just buy it. If it’s a good-selling item and you know it’s had good reviews then pick it up, because there’s no guarantee when stuff will come back into stock at the moment.”
Lack of stock explained
When fishing was banned in March, few could have predicted the sport would rebound so positively from May.
The rush to buy tackle took retailers and manufacturers, who had been preparing for a bumpy year, largely by surprise. When the surge in demand came, the Chinese factories where the majority of tackle is produced were already playing catch-up after enforced closures earlier in the year. The ripple effect also meant shipping-container space became limited, and prices naturally rose.
“You’ve got to remember that this surge in angling popularity isn’t just in Britain,” said James.
“This boom has been worldwide. Everyone is fighting for shipping space, and companies are struggling to get stock.”
Flying hooks and long delays
One trade source told Angling Times that a large British tackle company had begun flying its hooks into the country to circumvent shipping bottlenecks during the initial lockdown, but air freight prices soon quadrupled as carriers saw the potential to cash in.
Dave Eve added:
“One tackle company has got a container of bedchairs and chairs coming in around now, but it’s all sold on back order and the next one isn’t coming until July.
“We’re seeing most orders coming back with 30 or 40 per cent of it out of stock, though that’s the fast-moving items like terminal tackle. Where before we might be ordering one trade pack of items, we’re now ordering two or three trade packs if we know it’s popular stuff that won’t perish. Talking to the sales reps, everyone is doing the same, so it’s creating even more demand.”
Changing buying habits
“What we’ve seen this year is that customers aren’t as brand loyal as they might once have been,” said James Bigmore.
“Because there’s not as much choice as before, where once they might have only been looking for a Trakker bivvy they may now be looking at the Fox alternative.”
He added:
“There aren’t quite as many deals around at the moment and prices will stay very stable. We’re quite a big clearance buyer because we’ve got the space and capacity to buy end-of-line stock, but there hasn’t been as much available this year.
“However, we’ve still bought clearance from firms like Nash, Daiwa and Shimano, and we will still have Black Friday and Christmas sales. It’s been a tough year for some people and I think customers expect those deals to still take place.”
Looking good for 2021
Despite the current logjams in the supply chain, the picture is improving. James continued:
“We’ve got stock arriving every day and it’s definitely been getting quicker in the last six to eight weeks.
“We’ve placed orders based on what we’ve seen this year and hopefully, by next spring and summer, supplies will be back to normal and it should be one of the best years in a long while for the fishing trade.”