Giant Norfolk chub...on a lure!

FEW hardy souls target winter chub on lures, but judging by this 7lb 10oz fish banked by Savage Gear team member Robbie Northman on a 5.5cm Cannibal Shad lure, maybe they should.

Targeting Norfolk’s River Bure, Robbie found it in perfect nick during a mild spell after weeks of snow.

“I was working my tiny lure through a bankside slack when I felt a sudden thump on the rod,” he told us.

“I struck instantly, and the fish took off powerfully across the current.

“I could tell it was a big one, and at 7lb 10oz it broke my previous PB by 8oz.”

Robbie Northman’s 7lb 10oz chub fell to a lure