Firms come together to get thousands of kids fishing

A main concern voiced amongst Angling Times readers is the number of young people deciding not to take up fishing.

While some state that this is ‘just a sign of the times’, others have suggested that not enough is being done to introduce kids to fishing and the cost of kit limits them from trying it themselves. This problem is being tackled thanks to a campaign among some of the country’s major tackle firms, fishing charities and retailers.

A successful recent example of this, was a promotion ran by Angling Direct in conjunction with Garbolino, Zebco, Fjuka Baits and Preston Innovations.  Over the school holiday’s last year their promotion provided 8,248 free whips to children and teenagers under the age of 16.

Angling Direct’s Hassan Khan told Angling Times: “It’s every angler’s job to ensure the future of our sport.

“This sentiment is echoed by Angling Direct. A fundamental part of our business is to give back to the sport, create a legacy and secure the future.

“Schemes such as this help remove potential barriers to youngsters getting involved in fishing such as cost and being able to select appropriate tackle.

“This all adds to making the sport more accessible to all young people. We have a number of further schemes all aimed at increasing participation in the sport that we love coming in the near future”